Welcome to Surpass Your Goal!

Liberate your greatness and TASTE VICTORY!

If you’ve landed here, you’ve taken the most important first step to ensure your personal success and increase the sales and profitability of your business. Why do so many business professionals seek out Surpass Your Goal for executive coaching and business coaching?

Surpass Your Goal is unique. It combines the principles of business and psychology to create a plan that leads to personal peace, purpose and profitability. You will see results in focus, clarity, communication, motivation, decision-making, time-management, business planning, sales, and marketing.

Robin Lavitch, MA, CPC, a certified professional business coach, is the president and founder of Surpass Your Goal (formerly Plan It Life Coaching), serving the Clearwater, St. Petersburg, Palm Harbor and the Tampa Bay area, specializing in coaching physicians and attorneys.

Mission Statement
Our mission is to inspire and train professionals to surpass their goals and taste victory by leveraging their strengths and boosting resiliency.


Surpass Your Goal offers several professional development program options:

  • Business Planning
  • Marketing and Sales
  • Communication and Personality
  • Time Management
  • Career Exploration
  • Body Language and Persuasion
  • Leadership Development
  • Strategic Planning
  • Stress Management
  • Operations and Personnel Decisions
Our business coaching success formula is a 3-step process:
  1. We use standardized assessment tools to identify your personality preferences and behavioral styles to leverage your strengths.
  2. We identify your values, beliefs and motivations to create a plan that will help you reach your goals. If you need new skills, we identify them and explore ways you can develop them.
  3. We promote accountability by monitoring your progress, providing feedback and offering guidance and support.
According to the ICF Global Client Study, almost one in five people (19%) saw a return of investment of 50 times their investment, while a further 28% saw 10-49 times their investment.
99% of client reported being satisfied with coaching!

– International Coach Federation

Let us help you achieve your goals!
Contact Robin Lavitch today for a free consultation.
1-844-4-SURPASS